While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD 14 trillion in additional revenue and increase profitability by 38 per cent. The total economic growth in the UAE and Saudi Arabia is estimated at USD 397 billion. Also Read: What Marketers Don't Know About AI Here is a handy infographic depicting the future of artificial intelligence and machine learning in marketing and it's top growing applications and uses for marketers.

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data. The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to Forrester's Global State of AI Online survey, the most prominent strategic growth was observed in customer experience and support (57%). This benefit was followed by the company's ability to deliver better products and services.